The ‘Willing-Being Able-Daring’ (WBAD) framework for analysing rule compliance is introduced and explained. It models rule transgression as the result of climbing a three step staircase: people first have to form a will to not-comply, then see whether they can find an opportunity to transgress the rule without being caught for certain, and finally have to decide to take the risk, facing the consequences of being caught and issued an informal or formal reaction in terms of social disapproval or juridical prosecution. The WBAD framework proposes to identify which of these steps is (too) low, using expert meetings or surveys. It advocates to ponder on ways to increase the heights of the steps. It is claimed that the approach is simpler and hence more parsimonious than the Table-of-Eleven-approach commonly used in The Netherlands. The approach is illustrated with an example from the realm of tax compliance. The article concludes with sketching a perspective when to apply WBAD.