The degree to which individuals have confidence in the judiciary varies substantially. In this paper, we take the heterogeneity of the population as a starting-point. Our basic idea is that signals about the judiciary acquire significance through frames, schemes of interpretation. Using focus groups we portrayed contrasting frames of citizens. These frames enable us to test the consequences of measures to promote confidence. Measures that tend to increase confidence according to one frame may decrease confidence according to another. This yields dilemmas for those looking for possibilities to promote confidence. One possibility to deal with these dilemmas is to differentiate between different audiences.